Employment Structure in Film and Movie Industry - 3085 Words

The skill sets, organizational hierarchies, reward systems and employment structures pertinent to the film industry, fashion industry or repertory theatre are often as different as all cultural industries are to the manufacturing sector. (Thompson et al, 2007: 638) Explain and Discuss Cultural Industries (sometimes also known as creative industries) combine the creation, production, and distribution of goods and services that are cultural in nature and usually protected by intellectual property rights (GATT 2005). In recent years the creative industry has become an obsession with journalists therefore gaining a lot of attention. Workers and more over ‘creative workers are searching for autonomy and this has seen the minimal use†¦show more content†¦(Lawrence and Philip 2002). David Beckham currently has his own Police sunglasses that people buy as they are associated with him. For marketers this seems appropriate to their beliefs that with the correct marketing mix a meaning can be put across to the target market that will increase sales. This argument tries to get across that creative industries are not just restricted to film industry, fashion or theatre. This approach does also have its critics though, Thompson et al (2007) says that even if these products are sold through direct or indirect interpretations it fails to recognize these products still need to be produced. Take for example the Adidas running shoe that came back as a premium priced retro shoe that is now fashionable. However it does not appreciate that the product still had to be made by real workers in real factories, they still need traditional skill sets and employment structures. People at Adidas did have the creative freedom to think of the new retro comeback but this is a very small part of the company. 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